Facebook Advertising is too expensive…

❌ WRONG!! ❌

Facebook Ads are only expensive if they are not created and managed correctly.

So, in this blog I’ll go through why you should be investing in Facebook and Instagram Ad campaigns and why having someone like me, a Facebook and Instagram Ads specialist, create and manage them is the best way to spend some of your marketing budget.

It’s important to note here that Facebook or I cannot promise that Ad campaigns will generate sales and revenue for you, but I will give you the best opportunity to attract new customers, reach new audiences and increase your online visibility.

To date, I have generated over £50,000 for clients through Facebook and IG Advertising from budgets as small as £500.

We can work together to make your budget and your objectives work for you!

So, if you want to give Facebook and Instagram Advertising a go and have the budget to create on going campaigns then please get in touch.

Below are some facts, stats and set up tips to give you ALL the information you need before riding the Facebook Marketing wave!

Did you know?

No Guarantees

Facebook can’t guarantee the success of your Ad campaigns, but with the right person (aka me! 😉)

I can:

• Make sure your ads are targeting the right people for your business.

• The campaign objective is right for what you're trying to achieve.

• The creative is eye-catching, the message is clear and the call to action is relevant.

• Your ads are optimised for each appropriate placement (stories, mobile, desktop etc) and are in keeping with the design and layout.

• The ads are continually being tested and adapted to make sure they are optimised for conversion.

• You do not overspend your budget.

Set up

Before you can start running Ad campaigns you will need to have Facebook Business Manager set up for your business. This is connected to your Facebook Business Page and you can create yours here. You will then need to create an Ads account to build and run Ads and upload payment details, this can be done through Business Settings in Business Manager.

Facebook Pixel

It’s also highly recommended that you install Facebook Pixel onto your website so that Facebook can track your visitor’s journey and they can be targeted with bespoke ads relating to pages they have visited on your website and optimise for conversion.

An example of Facebook Pixel use: Have you ever been scrolling through your Facebook Newsfeed and noticed ads from your favourite brands? Maybe you’ve visited their website recently. That is because they have the Pixel on their website and your data has been matched with your Facebook profile.

As a visitor to a website that has the Pixel you are a “warm” audience and can be targeted as part of a “custom audience” campaign. I can then target you with messages such as “don’t miss out,” “complete your purchase now and receive 10% discount just for you.”

It’s simple to set up and you can install the Pixel under Events Manager in Business Manager.

You can install it in just a few easy steps if your website is built with a familiar developer such as Wix or SquareSpace (they also have lots more integration partners). You will need access to the backend of your website to do this.

Once you have Business Manager, your Ads account set up, and Facebook Pixel installed you are good to go!

Why wouldn’t you utilise Facebook and Instagram Advertising for your business with these stats? ⬇️

It is also important to note that you are responsible for setting up and paying Facebook for the campaigns that you run. You will also be expected to pay a monthly fee to anyone that you have build and manage your Facebook and Instagram Ad campaigns, this can start from £400 a month on top of your Facebook Ads spend.

If you would like to discuss in more detail the benefits of Facebook and Instagram Advertising, or you would like to give it a go, drop me an Email below.