Hi, I’m Alex! While Meta ads are my speciality, my approach goes far beyond campaign management.
With over 15 years of experience in marketing, I understand that paid social doesn’t operate in isolation. The best-performing campaigns sit within a well-built ecosystem, where your messaging, email marketing, content strategy and customer journey all work together to convert attention into action.
I understand that broader marketing perspective allows me to guide clients on more than just their ads.
Whether it’s refining the messaging on a landing page, strengthening an email nurture sequence, or aligning organic content with paid campaigns, I help ensure every part of the machine is working together to maximise results.
I’m deeply invested in the businesses I work with and take real pride in their success.
My clients don’t just get someone managing their ads, they gain a strategic partner who is proactive, detail-driven and fully committed to driving meaningful growth.
Because when the strategy is right, the ecosystem is aligned and the creative stands out, Meta ads become far more than a traffic source, they become a powerful engine for scaling your business.
My story
Back in 2019, life looked very different.
I’d been made redundant twice in two years. My kids were still young, and I was juggling job hunting, parenting, and everything in between, trying to figure out what was next.
It was actually my sister who suggested I start my own business as a freelance social media manager. At the time, it felt like a leap… but within two months, I’d secured my first client and the rest, as they say, is history.
Since then, I’ve navigated building a business through Covid, home schooling, and all the highs and lows that come with running your own business. And honestly? I love it. It’s given me a balance of work and life that I never thought was possible.
But if you go back a little further, you’ll see this was always in me.
Before marketing, there was sport. I played football in the US on a scholarship, an experience that shaped how I think, work, and show up today. Discipline, resilience, consistency… and yes, it’s also where my love of country music began.
Now, you’ll usually find me starting my day with a workout, it’s my reset, my thinking space, and where a lot of my best ideas come from.
I live on the south coast near Portsmouth with my husband, our two children, and our slightly chaotic Australian Labradoodle, Millie. When I’m not deep in ad accounts or mapping out strategy, we’re travelling, exploring, or just enjoying family life by the sea.
And that balance? It’s exactly how I approach my work.
Because behind the strategy, the data, and the performance… I’m fully invested in the people I work with.