UGC stands for user-generated content. In a brand collaboration, it usually means content commissioned from a creator to bring a product to life in a natural, relatable way. Think product demonstrations, everyday routines and lifestyle videos that help people picture your product in their own lives.

I bring a creator’s eye and a Meta ads strategist’s perspective to your content. With over seven years spent building and optimising campaigns, I think beyond how a video looks: who it needs to reach, what will make them pay attention and why they should care. I can help shape the creative direction, from messaging and angles to hooks worth testing, so your team doesn’t have to work it all out before bringing me in. With a clear brief and your brand’s goals as our starting point, I turn that thinking into relatable content with a purpose, making the process easier for you from the outset.

Absolutely! This is where I thrive. With over seven years of experience building and optimising Meta ads, I think about the audience, hook, message and next step behind every video. I create with testing in mind, giving you content that combines relatable storytelling with a clear advertising purpose.

Each project is shaped around your brief. Deliverables can include edited videos ready to use, alternative hooks, different creative angles, raw footage and B-roll—supporting clips of your product in use or in an everyday setting. We’ll agree exactly what’s included before work begins.

Full usage rights are included and that is reflected in my fees.

Yes, scriptwriting is available potentially for an additional fee depending on requirements. I’ll need a clear, detailed brief covering your audience, objectives, key messages and any specific requirements. That gives me the direction to write something that feels natural while staying true to your brand.

Turnaround depends on the scope of the project, including the number of videos, editing requirements and whether products need to be delivered. Share your deadline when you enquire, and I’ll confirm what’s achievable and agree a delivery schedule with you.

We’ll agree the number and scope of revisions during the briefing stage, so you know what’s included from the outset. A detailed brief helps us get aligned early and keeps feedback focused. Any requests beyond the agreed scope can be discussed and quoted separately.

I’m based in the UK and work with brands both here and internationally.

Of course! I’ve previously lived in the US and have experience with a range of US brands. Share your brief, target market and timings, and we can discuss how to make the project work, including any product shipping arrangements.

I particularly love working with fitness, wellness, food and drink, and dog brands, areas that fit naturally into my everyday life. I’m also open to other sectors where the product and audience feel like a good match. If you think we’d work well together, I’d love to hear about your brand.

Yes. If you need a regular supply of fresh content, we can agree a monthly retainer around your priorities. That could include new videos, different hooks or creative angles to test. We’ll agree the deliverables, usage rights and schedule so you know what to expect each month.

UGC video packages from £350

One professionally edited video up to 30 seconds, plus all usable raw footage and B-roll captured for your agreed concept, giving your team flexibility to create additional edits.

Based on a supplied script and detailed brand brief. Includes one round of minor editing revisions and organic use on your brand’s own channels. Scriptwriting, extra hooks and paid-ad usage are quoted separately.