Meta Ads for Service-Based Businesses Ready to Scale

Strategic. Creative-First. Built to Convert.

I’m Alex, a UK-based Meta Ads Specialist working with ambitious service-based businesses that are ready to scale properly, not reactively.

I partner with brands that already have a strong marketing ecosystem in place. You’re building authority through organic content. You’re nurturing through email. You understand your offer.

You don’t see Meta Ads as a last-ditch sales tactic.

You see them as a strategic amplifier inside an already well-built machine.

That’s exactly how I approach paid social.

Meta Ads That Integrate - Not Interrupt

Facebook and Instagram advertising should never operate in isolation.

Paid social works best when it integrates seamlessly with:

  • Your organic visibility

  • Your email nurture strategy

  • Your wider brand positioning

  • Your long-term business goals

I help service-based businesses build structured, scalable Meta ad systems that support what’s already working, accelerating lead generation or sales, strengthening brand authority and driving measurable growth.

This isn’t about “boosting and hoping.”
It’s about strategy, creative excellence and data-led optimisation.

What Working With Me Looks Like

Strategic Foundation

We clarify your goals, messaging, offers and funnel structure before a single ad goes live.
Your campaigns are built around business objectives, not vanity metrics.

Creative-First Campaigns

Meta’s AI rewards creative diversity.
I develop campaigns that prioritise strong angles, clear messaging and scroll-stopping creative — designed specifically for your ideal client.

Data-Driven Optimisation

Every campaign is tracked properly (Pixel, Conversions API, event prioritisation) and optimised based on real performance metrics — cost per lead, conversion rate, return on ad spend and pipeline impact.

Scalable Systems

Whether fully managed or handed over with training, your campaigns are built as systems — repeatable, measurable and scalable.

How We Can Work Together

Meta Ads Monthly Management

Full campaign strategy, build, optimisation and reporting.
Ideal for businesses ready to outsource to an expert and focus on delivery.

Clicks to Clients - Done for You System

A structured lead generation framework designed to turn paid traffic into qualified enquiries and consistent client acquisition.

Strategic Consulting & Training

For brands that want expert guidance while building in-house confidence and capability.

Who I Work With

I’m selective about who I partner with (and it is a partnership!).

The businesses I work with:

  • Value long-term strategy over quick wins

  • Understand that creative quality drives performance

  • Care about data, not guesswork

  • Want structured growth, not reactive advertising

If you’re looking for someone to “just run ads,” I’m probably not the right fit.

If you want Meta Ads integrated into your marketing properly, built to convert and designed to scale, we’ll work well together.

Build Meta Ads That Actually Work

Paid social should feel intentional, calm and strategic, not chaotic.

If you’re ready to integrate Facebook and Instagram advertising into your business in a way that supports your ecosystem and drives measurable growth…

Let’s build it properly.

 
I have loved working with Alex. She’s been absolutely brilliant throughout my ads campaign, supporting with the creative and technical stuff. My campaign is still running at the moment but I’ve had great results in adding to my mailing list. I’ve done ads myself in the past and spent double the daily amount and got under half the leads I did with Alex’s support.
— Emma