Content creation. Powered by paid social experience
Hi, I’m Alex - I bring seven years Meta ads experience to every video created, with strong hooks, clear rationale and a reason to act.
Let’s make it clear, working in the content creation industry can be hard work! With the briefs, amends, emails back and forth, it can seem like months before you receive any actual content. Well, I’m here to simplify the process.
I’ve been in the marketing industry for 20 years, I’ve written briefs, and worked with agencies to make sure a brand’s value and message are aligned. Now I’ve decided to take that knowledge and experience and become a creator.
So, here I am, a 43 year old, British, mother of two (12 year old daughter and 14 year old son), who loves finding the everyday moments that make a product relevant. From gym sessions and running routines to coffee breaks and walks with Millie, my 3 year old Australian Labradoodle, I create content that shows where your brand fits into real life.
I’ve run my own agency focussing in Meta ads for over 7 years, so that means I think about the audience, the psychology, the message and the purpose behind each piece of content.
What would make someone pay attention? What do they need to see? And how can we make your product feel relevant to their day?
That’s where I start.
The brands I’d love to create for:
Fitness: in the gym and out on a run
Content that puts your brand into an active routine. Think gymwear, running kit, training accessories and the little essentials that come along for the session.
Nutrition: part of the everyday routine
Product demonstrations, preparation videos and everyday food content that shows how your product fits around busy days and training.
Drinks: from the first sip
Coffee rituals, a refreshing gin and tonic on summers day, drinks on the go and product-led videos that capture the preparation, occasion and experience.
Dogs: life with Millie
Walks, playtime and everyday dog-owner moments. Relatable content for brands creating products for dogs and the people who love them.
Ways we can work together
Product demonstrations
Show people how your product works, how to use it and where it fits into their routine.
Lifestyle and storytelling videos
Bring your product into an everyday situation, with a clear story and a natural delivery.
Creative for paid social
Videos developed around an audience, a message and a reason to take action, with alternative openings or angles available as part of the brief.
B-roll and everything in-between
The content that didn’t quite make the cut but still has purpose. Yours to use to create alternative hooks or even in your organic socials.
From idea to finished content
Tell me about your brand.
Share your product, audience and what you need the content to do.
We agree the plan.
We’ll confirm concepts, deliverables, timings and where you’ll use the content.
I bring it to life.
Planning, filming and editing, with feedback handled through our agreed process.
You receive your content.
Finished files supplied in the agreed formats, ready for their intended use.
Got a product you’d love me to bring to life?
Tell me a little about your brand and what you have in mind.
Let’s create together