Meta Ads Case Studies

The Challenge

Ticket sales for the artist’s high-energy residency had begun to plateau. Despite a strong show and loyal fanbase, the venue and artist were struggling to reach new audiences. Organic social was in play, but it wasn’t delivering the conversions needed.

They needed to reach fresh audiences, boost awareness and, most importantly, drive ticket sales.

The Brief

The artist's residency was already underway at a well-known London hotel, but ticket sales had slowed. Despite an incredible live experience and strong organic marketing efforts, the team were struggling to cut through the noise and reach new audiences who would love the show - if only they knew about it.

The client reached out for expert support to inject new energy into their marketing strategy and help turn things around. My role was to act as an extension of their internal team and:

  • Strategically support and guide their paid advertising approach, ensuring campaigns were built and optimised to drive conversions - not just clicks.

  • Complement and enhance their existing organic social efforts, so both paid and organic worked in harmony to boost awareness.

  • Showcase the true energy and appeal of the residency, using content that highlighted the immersive, vibrant, and fun nature of the show.

  • Reach new audiences in and around London who hadn’t yet heard about the residency but were likely to convert based on their behaviours and interests.

  • Generate consistent, profitable ticket sales that aligned with their overall goals and budget.

The Strategy

I kicked things off with a strategy session alongside the client and their marketing team to map out key goals, target audience, and event schedule. We knew the show was visually stunning and immersive - so the creative needed to capture that energy and fun.

Here’s what we implemented:

  • Audience targeting based on behaviour, interests and lookalikes to get in front of the right people in and around London.

  • Meta Ads campaign to reach both cold and warm audiences with video-first creatives.

  • Collaboration with influencers and PR teams to build hype and social proof.

  • Utilised user-generated content and professional show footage to bring the energy of the event to life.

  • Ongoing optimisation to focus spend on the highest-performing audiences and placements.

The Results

💰 £85,000 in ticket sales directly attributed to paid campaigns

📢 ROAS X2.3

🔥 2.5% click-through rate (CTR) across ads

👀 3 million impressions delivered across targeted audiences

🌐 50,000+ landing page views driven from Meta Ads

Conclusion

This campaign proved just how powerful a well-executed paid social strategy can be, especially when it complements existing organic efforts and brings a high-energy experience to life online.

By combining data-driven targeting with engaging, video-led creative and strategic influencer partnerships, we were able to reignite ticket sales, build momentum, and deliver an additional £85,000 in revenue in 12 months.

Whether you’re promoting a live event, a one-off show or an ongoing residency, paid ads can play a key role in filling seats and building buzz, without burning out your marketing team.

Are you facing similar challenges with Meta Ads? Get in touch to see how I can help your brand grow!