Meta Ads Case Studies - Client Successes

At the heart of every successful Meta Ads campaign is a strong client relationship built on collaboration, trust, and a clear strategic vision. My approach isn’t just about running ads—it’s about understanding your brand, defining clear objectives, and crafting a results-driven strategy that aligns with your goals. From overcoming industry challenges to scaling profitable campaigns, we work closely with our clients to navigate the ever-evolving digital landscape.

With a clear brief, data-led decision-making, and continuous optimisation, I ensure every campaign is tracked against key performance indicators (KPIs) to measure real success. Below, explore how I’ve helped businesses—from beauty and wellness to e-commerce and beyond—break through barriers and achieve sustainable growth with Meta Ads. These case studies showcase how I helped brands reach the Meta Ads potential through my skills, knowledge and experience. I’d love to support you, so why not get in touch.

The Challenge

This wellness brand had been trying to leverage Meta Ads for some time but continuously faced issues with ad approvals due to the nature of their products—CBD-based remedies designed to aid sleep, reduce stress, and alleviate pain. Without a consistent and scalable Meta Ads strategy, they struggled to grow their audience and drive direct sales.

The Brief

Our goal was to develop a phased Meta Ads strategy that would:

1. Build and grow the brand’s email list to nurture leads through value-driven email marketing.

2. Drive direct sales for their award-winning Night Drops.

3. Increase brand awareness while ensuring ad compliance with Meta’s advertising policies.

The Strategy

We focused on a structured, data-driven approach to ensure compliance while maximizing reach and conversions.

Crafting Compliant Ad Copy & Messaging: Instead of directly promoting CBD, we highlighted the problems (stress, poor sleep, muscle tension) and positioned the brand’s solutions in a way that aligned with Meta’s policies.

Leveraging Meta’s Advantage+ Technology: Using Meta’s latest Advantage+ tool, we optimised audience targeting and ad placements while allowing machine learning to refine performance.

A/B Testing & Optimisation: We spent the first few months rigorously testing different audiences, ad copy, and creatives, identifying the highest-performing assets before scaling the most effective campaigns.

Integrating Sales Campaigns & Email Marketing: By growing the email list with lead generation campaigns, we built a warm audience that could be nurtured with value-based email marketing, leading to higher conversions over time.

The Results

Our strategic approach led to remarkable growth in both sales and brand visibility:

✅ £225,000+ in total sales in 2024 – a 30% year-over-year increase.

✅ 48% increase in sales since launching our Sales Campaigns in May.

✅ Meta Ads alone contributed £27,500 in direct sales, plus a significant uplift in organic conversions.

✅ 25% increase in website traffic, demonstrating stronger brand awareness and audience engagement.

Conclusion

By adopting a phased, data-led strategy and working within Meta’s advertising guidelines, we successfully helped this brand break into Meta Ads, drive scalable revenue, and grow their online presence.

Are you facing similar challenges with Meta Ads? Get in touch to see how I can help your brand grow!