The world of social media: friend or foe?
The world of social media can be daunting for someone not used to managing multiple pages and accounts across different platforms so here are some top tips!
Do your research
Get a good understanding of which platforms would work well for your business. If you are a fashion brand then Instagram is perfect for you as it’s all about visuals plus now you can “shop” via the platform. If you’re more B2B then LinkedIn would be great, connecting with lots of ideal clients and being a thought leader in your field by creating relevant posts and showcasing your expertise.
Conduct a social media strategy
Developing a social media strategy gives you the ability to gain a clear understanding of your social media needs which can guide your actions and measure your successes. Conducting a social media audit within your strategy can help you identify your goals, competitors, ideal clients and set precise key performance indicators.
Set clear objectives for your social media channels
From your social media strategy you now have clear goals for your business on social media. This may be to increase brand awareness across your chosen platforms, improve online customer service or generate leads. Whatever your objective you need to make sure you are continually monitoring the success of these aims.
Create a social media content plan
By creating a social media content plan it allows you to concentrate your attention in one place, write your copy in advance and identify the platforms you are going to utilise. It may seem like a lot of work, but ultimately it will save you time in the long run. You can enter key dates and future events to give you content ideas as well as schedule important information to share with clients or your team.
Click the image to download the template
Be true to your brand
Consumers can tell if brands are being fake! Stay true to you; be authentic and genuine. Your story should come through in your style, tone of voice and content. If you don’t mind being in front of the camera, create videos showcasing your products or services. Or, if you don’t want to be the face of your brand, focus on what makes you great. Close ups of your products and what they can do for your audience works really well.
Check out other brands
Take a look at brands that are nailing social media right now or simple check out other local businesses.
We love the following brands who are smashing social media with their content; creating engagement and driving measurable actions. Here are some examples from top brands I’m sure you’ll recognise. They are on point with their brand identity; creating witty, risqué and captivating content that grab people’s attention and increases brand awareness:
