The brief
Create a wellness tea video centred on one simple change: swapping morning coffee for herbal tea. Introduce the product through a familiar morning ritual, with messaging focused on a fresh start to the day.

The execution
This second hook leads with the idea of changing just one thing, giving viewers an accessible way into the story. Rather than asking them to overhaul their routine, the creative positions the tea as a straightforward swap within a habit they already recognise.

The thinking behind the hook
The strong visual and audio hook gives the product an immediate context. Leading with a small, achievable change creates an alternative opening for the brand to test, exploring whether a routine-led message connects with its audience.